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5 Personas Publishers Should Create – This Week’s 30-Minute Mentor Webinar

If you’re a publisher struggling to achieve higher levels of engagement and conversion from big audiences with diverse interests, we invite you to spend a half-hour with us tomorrow to gain some...

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Thursday’s 30-Minute Mentor Webinar: Increase Engagement with Automated...

Consumers today have an abundance of choice, and capturing their interest with email messaging requires creativity and new ideas. How can you make the move from broadcasting email newsletters to...

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It’s Time to Spice Up Your Email Content

This article originally appeared on Marketing Land on January 14, 2015: I don’t know about you, but I’ve become pretty desensitized to promotional emails after the recent holiday break. In fact, you...

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Differing Publishing Models Face the Same Challenge: Monetizing Email Messaging

Publishing, media, and entertainment companies, and each of the sub-verticals within these industries, have such differing publishing models that they also have vastly different processes for the use...

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What Keeps Digital Publishing Execs Up at Night? Part 4: Content is – Not – King

Our blog series on conversations from the Digiday Publishers Summit continues with another topic that publishing executives are grappling with: Challenge #4: Content is – Not – King Anymore The phrase...

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Guest Blog: Data-Driven Segmentation is your Safest Bet for Increasing Email ROI

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog looks at segmentation as creating opportunities to send tailored email...

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Finding Secure New Sources of Revenue through Digital Messaging

More so than for most other industries, publishing and media companies have seen their worlds turned upside down by digital disruption. Maintaining control of content and audiences while taking...

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Tips for Effective Email Automation

Of the many headaches suffered by email marketers, one of the ones that occurs most often is trying to answer the questions of how often to contact a member of their subscriber list and what content to...

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The Age of Mobile Moves from Static to Dynamic

This article originally appeared on CMSWire on May 22, 2015: Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the...

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Guest Blog: Assessing Tracking Technologies

We’re happy to share this blog from Lyris partner and client iCubes, India’s leading email marketing solution provider. The blog takes a look at how marketers’ use of cookies to track conversions and...

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